Facebook is to be probed by UK authorities, after it came under fire from users for bringing in facial recognition technology by stealth.
The world's leading social network began rolling out new technology earlier this week that automatically identifies and 'tags' people in photos uploaded to the website.
The feature has been expanded from a limited test run in the U.S. to be widened across all of the States and 'most countries', Facebook said on its official blog and, by default, it's turned on. The move has worried European privacy regulators including the UK Information Commissioner's Office.
In a statement, an ICO spokesperson said: 'As with any new technology, we would expect Facebook to be upfront about how people's personal information is being used.
'The privacy issues that this new software might raise are obvious and users should be given as much information as possible to give them the opportunity to make an informed choice about whether they wish to use it.
The world's leading social network began rolling out new technology earlier this week that automatically identifies and 'tags' people in photos uploaded to the website.
The feature has been expanded from a limited test run in the U.S. to be widened across all of the States and 'most countries', Facebook said on its official blog and, by default, it's turned on. The move has worried European privacy regulators including the UK Information Commissioner's Office.
In a statement, an ICO spokesperson said: 'As with any new technology, we would expect Facebook to be upfront about how people's personal information is being used.
'The privacy issues that this new software might raise are obvious and users should be given as much information as possible to give them the opportunity to make an informed choice about whether they wish to use it.
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